• Two custom LED matrix screens with independent brightness control. The construction involved an array of proprietary "tiles', a strong aluminum chassis, all covered with a fibre glass housing and clear non-reflective windows.


• A 3G and GPS antenna housed in the display unit.


• A customised enclosure for the mobile PC unit, inside the vehicle.


• GPS tracking via postal code to provide location and 3G capabilities.


• A simple API that allows programmers easy access to position information and constant communications with the base server via 3G.


• Windows XP & Windows 7 operating system and a dedicated application written to receive and display the advertisements

* Customized reporting to track when and where roof top advertising units are, how many times the roof top advertised was interacted with NFC and/or QR technologies 

The Outcomes:

• Advertising agencies and independent companies are able to engage in a new, innovative, flexible and measurable advertising medium.


• Advertisers are now able to promote their products and services in previously inaccessible locations through a targeted and dynamic platform.